Grab yourself a cuppa! With thousands to choose from you can lose yourself in our extensive range. The Belly Ring Shop is a family owned Australian business, the sister business to TummyToys®. We have been selling belly rings and body jewellery worldwide since 2008. We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for bananabell belly rings, captives, reverse, floating, spiral and everything else in the world of body jewellery.

We stock Implant Grade Titanium, 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with OVER 2,500 belly ring designs, and another 1,000 styles of body jewellery including earrings, septums, nose rings, labrets, nipple rings! All of our designs come in a variety of colour mixes and customisation choices not found anywhere else.