With a history that spans nearly two decades, The Belly Ring Shop has become one of the world's largest online distributors of belly rings and body jewellery, the sister business to TummyToys®. With modest roots, our Australian owned family business has been selling fine crafted body jewellery worldwide since 2008 with our worldwide expansion following shortly after in 2010.

Our consistent pursuit is to provide premium body jewellery that celebrates innovation, coupled with uncompromised quality. Our broad range includes luxury brands and everyday staples, implantation grade body jewellery and bold fashion pieces that tell your story.

We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for banana-bell belly rings, body jewellery and designer brands including Titan™, Maria Tash and Saltwater Silver. We stock titanium, 316L Surgical Steel, Solid Gold, Solid 925 silver and more with 6,000+ styles.