The Belly Ring Shop is the world's largest online distributor of belly rings and body jewellery, the sister business to TummyToys®. We are an, Australian, family owned business, who have been selling belly rings worldwide since 2008.

We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for banana-bell belly rings, body jewellery and designer brands including Titan™, Maria Tash and Saltwater Silver. We stock titanium, 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with 6,000+ styles.

"My passion extends beyond the business. I've been pierced myself for over two decades and had a love for navel jewellery since I was a teen. It is with much gratitude that I thank you. Without your support, I couldn't keep doing what I've loved my whole life. This passion drives me to find for YOU the very best quality of body jewellery on the market!." Helene Holtsbaum - Owner